What’s in a Name: Protect your company’s brand
By Ammon J. Ford, Attorney at Gleam Law, PLLC. This article first appeared in Marijuana Ventures January 2018 issue.
Every business needs a name. In fact, most businesses have several.
The legal name often lurks in the background and most consumers never see it, while trademarks, trade names, and domain names are generally the most visible and important client-facing identifiers. Knowing the differences between them will help executives protect their brand and communicate with target markets.
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