Agreements are traditionally based on royalties on sales

A trademark is a name, logo or slogan used in commerce, that  allows a  consumer to identify the source of a good or service. Trademarks can even be packaging, or in some  cases,  a sound or smell. It is into these marks  that a company’s  reputation, goodwill and  customer loyalty are stored. In many cases, the trademarks are the most valuable asset of a company.