Guarding the borders
The pace of major innovations and breakthroughs in the entertainment technology industry has reached levels never seen before. Entire product classes are created every year. These innovations not only push the toolset into exciting directions, but also inspire others to create companion products. others imitate these innovations. Some create counterfeits that copy a product and trade on its reputation. However, there are defensive ptions for those who might be faced with imitations or counterfeits of their products. If the product is truly innovative, patent law is the proper protection against imposters. on the other hand, if imitations are trading upon one’s reputation, then look towards trademark law. While these are not the only avenues of defense, they do serve as the quickest, least expensive, and most effective means of protecting one’s competitive edge, if utilized properly.