Written by Ammon J. Ford. 

Every business needs a name. In fact, most businesses have several.

The legal name often lurks in the background and most consumers never see it, while trademarks, trade names and domain names are generally the most visible and important client-facing identifiers. Knowing the differences between them will help executives protect their brand and communicate with their target markets…

Read the full article  (written by Gleam Law Attorney Ammon Ford and published in Marijuana Ventures) on protecting your cannabis brand below!