Branding Your Passion

By Neil Juneja, Managing Partner of Gleam Law. 

Your brand is the most important aspect of your business. Your brand encompasses your name, logo, slogan and packaging. Without a strong brand, your customer will not be able to associate your quality products from any other item on the shelf. Without a strong brand, cannabis becomes a commodity, no different than varieties of apples. Do you know which farm grew the last apple you ate?